URL for the video: http://www.hubspot.com/Portals/53/docs/small_business_lead_generation.swf

Notes

13:24. What to publish: Blog, podcasts (iTunes and others), videos (post to YouTube), photos (to Flickr), Presentations (to slideshare), ebooks, news releases.

14:19. On page SEO. Different page title on each page that contain keywords. Clean URLs

15:03. Off page SEO. Analogy with personal refs. 3 levels. I know this person. This person is an expert in X. The referrer is trusted.

18:40. Blogging is permission centric.

19:01. Purpose: convert visitors to leads.

20:00. Landing pages: Limited navigation. clear and simple. Form above the fold.

22:30. PPC to landing pages outperform home page by lots.

24:40. Important funnel: Traffic, leads, customers.

28:00. Follow up with best leads to qualify them.

29:30. End pres’n. Start Q&A.

30:45. Don’t use blogspot, wordpress, etc. and why.

31:30. Don’t waste money on design! Invest in content.

32:30. Premium content behind login. Can’t be seen by SE. Change biz model?

33:00. Why above the fold on landing pages? Converts better. Most important: test your landing pages.

33:50. Link building strategies and link exchanges. Link exchanges are bull. Bad idea. Google frowns. Against Google TOS. No magic dust. Inbound links to good content is the only good strategy. Small biz can outperform big guys.

35:45. How filter good leads from weaker ones? Hubspot sw delivers things like # of pages, time on site,etc. to get lead scoring.

36:30. How balance landing page vs. "World wide Rave"(i.e. no barrier to content). Do you require form filling to get to content? Or let people go there and get signups only if they want to do so. Answer: Mixture. E.g. webinar behind registration vs open blog.

38:50. What does hubspot use? Answer: hubspot. Cost $250/month standard; $500/month premium.

Free trial without a website? Yes. Hubspot has a CMS.

No programming. Small business. Can I do it? Yes. Platform is easy to use.

Ton of traffic, but not enough leads. Answer: look at calls to action. Experiment, test. Why would someone want to fill out the form.

What kind of content if I’m a services company? Answwer: ton of expertise. Share your expertise. Give them 10 tips. People won’t do it themselves anyway. If you’re an expert in your field,

How do you qualify leads? Answer: You have to call them. Feed back lead qual ideas back into lead gen to get better leads in the first place.